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Articles
Practical advice, without the jargon
YouTube channel trailer: how to prepare a video for new viewers
A YouTube channel trailer should explain in a few dozen seconds who the channel is for, what the viewer can expect, and why it is worth subscribing. Find out what to record and how to edit such a video.
2 October 2026
Product film for an online store: what to record before editing
A good product film does not have to show everything. Check what shots, formats, and information to prepare so that the material on the product page genuinely helps the customer make a decision.
25 September 2026
Viewer retention on YouTube: how to translate the graph into better editing
Viewers stop watching? Check how to read retention on YouTube and turn observations from the graph into concrete improvements for the next episode.
12 September 2026
Instructional film from screen recording: how to prepare material for editing
Are you recording the screen of an application, client panel or company process? Check how to prepare the script, image quality, sound, test data and files so that the instructional film is clear after editing.
4 September 2026
Client testimonial video: how to record a review that sounds credible
A client testimonial video should not look like a staged advertisement. See how to choose a client, prepare questions, ensure consent, record and edit the review material.
28 August 2026
B-roll in a corporate film: which shots to record to make the editing meaningful
Cutaways should not be a random walk around the office. Check how to create a B-roll list that shows the process, reinforces statements and provides the editing with necessary variations.
25 August 2026
Film from a corporate event: how to plan the recording without lost shots
A practical checklist for the organiser of a conference, premiere or corporate meeting. Check how to set the purpose of the film, shooting schedule, sound, guest statements and publication formats.
8 August 2026
Editing film corrections: how to provide feedback so the project does not get stuck.
Good editing corrections are not a list of loose opinions. See how to collect comments, describe timecodes, set priorities and shorten the path from the first version to publication.
31 July 2026
How to record an expert film on YouTube so that the editing looks professional
A good expert film does not start in the editing software. See how to set the frame, lighting, sound and cutaways so that YouTube material can be edited quickly and without rescuing shots.
26 July 2026
How much does YouTube video editing cost? Price and scope
What does the price of YouTube video editing depend on? Check the scope of pricing for a single episode and a monthly series: recordings, animations, sound, corrections, and exports.
17 July 2026
One film, many formats: how to use a long recording for Reels, TikToks and Shorts
One good recording can supply several weeks of publication. We show how to plan material, select fragments and prepare versions for each platform without copying the film one-to-one.
15 July 2026
Sony FX3 rental – what to take and how to prepare for the shooting day
The Sony FX3 is one of the most frequently rented bodies by us. Full-frame, Cinema Line, exceptional low-light performance - but to get the most out of it, it's worth knowing what to bring and what to pay attention to.
8 April 2026
Short-form editing: rules that make Reels and TikToks click
The first 3 seconds of a Reel decide everything. Short-form editing follows different rules than long form – here are the rules worth knowing before you send a brief to an editor.
18 March 2026
Colour grading vs. colour correction - what is the difference and when do you need each?
Both terms are often used interchangeably – but they are two different things. Confusing them may cause you to pay for something unnecessary or skip a stage that would turn your footage into a completely different film.
26 February 2026
How to prepare material for editing: checklist and example folders
What to send to the editor? Original recordings, separate audio, graphics and a short brief. Check the checklist, example folders and the method of marking shots without changing file names.
12 February 2026
Comparisons
Make an informed decision
Clear answers, practical differences and advice on when each option makes sense.
Freelancer or studio
We compare freelancer and editing studio in terms of cost, availability, responsibility and project scale. Check which model suits your production.
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Single video or ongoing cooperation
Check when it is worth commissioning a single edit and when it is better to establish a steady process for producing videos for YouTube and social media.
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Reels, TikTok or Shorts
Comparison of Reels, TikTok and YouTube Shorts. See the differences in audiences, publication methods, and how brands use short videos.
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Editing or full post-production
We explain the difference between just editing and full post-production including sound, colour grading, graphics, subtitles, and export versions.
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